Isn’t it time to stop the physical and emotional suffering, and bring health and hope back into your life?
One-on-one coaching, designed to help you overcome obstacles and get strong, flexible and fit, when you can’t take another day of pain, stiffness and tight clothes.
DOES THIS SOUND FAMILIAR? 😉
You feel defeated, like pain and weakness are just something you have to live with.
You struggle with cookie-cutter diet and exercise programs that don’t fit your needs, (and could be doing more damage than good!).
Everyday there seems to be a new issue with your joints or your health. It would be comical if it weren’t so real!
Some days you can’t help but feel like you are being judged because of your weakness, injury or chronic condition.
Show them that you really understand them by telling them what you know about their current situation
Describe their everyday life from their perspective – what are they struggling with? What keeps them up at night worrying? Make sure to use the words that they would use.
Describe the vision they have for their life moving forward. What’s different? What would it feel like for them to have this?
Hey, l’m Gertrude and l’m really freaking good at this stuff.
This is the part where you tell them how you fully understand where they are because you’ve been there before. Share your “story” about how you’ve been where they are now and what it was life for you.
People connect with EMOTIONS so share how it felt to be in the situation. Everyone’s circumstances are a little different so by focusing on the feelings you shared, you’ll build a more powerful connection with them.
They need to feel like you really “get them” to move forward. Most likely, they’ve probably already tried #allthethings to fix their problem and the didn’t work for them. This is your chance to show them that you completely understand where they’re coming from because you also tried #allthethings.
Make sure not to focus on the negative parts of the story too much. It’s definitely important to mention them, but we don’t want this page to sound negative. This story should be building momentum and end at the part where you finally reached the “end of the rope” and something had to change.
The more specific detail, the better. The more emotional descriptors, the better. People will. not. care. about your story unless it connects with them in some way. Please please puh-lease don’t forget that it’s so much easier to connect with FEELINGS and EMOTIONS than with a vague outline of what happened to you.
Until I realized something… XXX is so not the answer…
Share the turning point / the missing piece of the puzzle
Lemme show you what it Can looks like on the other side
Give an idea of the after… now that blah blah blah, I spend my days blah blah blah. I know there’s always that super cheesy thing like “if I can do it, you can too!” but for real. I live in Oklahoma. I am the most socially awkward introvert you’ll ever meet. But I’m also really effing good at what I do. And I know you are, too. And I fully believe that you can, too.
- Maybe even give some bullet points of things you’ve done
- Or share some of your fav client results
- $Xk months and X new clients
- Fancy pantsy new car and weekly blowouts
- Whatever is exciting for you is probably exciting for ideal clients
Imagine sharing results like this
Yes!
OMG. You’re so ready for this…
If you’re reading this right now then I’d be willing to bet that you’ve…
Use these bullet points to pre-qualify your ideal client by telling them exactly who this program/course/whatever was created for.
You’ve been [doing something that all your ideal clients think they need to do, but you know that really isn’t the answer to getting results].
Make sure you’re using these strategically to make sure it’s the right person. Refer to the video for examples!
Remind them of what they’ve been missing – the missing piece is XXX and the missing end result that’s totally possible for you is XXX.
lntroducing
[2-3 desired outcomes] for the [Ideal client] who’s ready to [your desired result]
Basically, this [program] was designed to help you [XXX in your new way of doing things] so that you can finally [what they would do with their new life/biz/freedom? travel? family?]
I know you’re really freaking good at what you do and you deserve to [feel/have/be/do whatever they’re looking for? confident? clear? focused?]. That’s why I created this program.
Here’s how we’ll take you from XXX to XXX
Module 1
Keep your headlines around the same length and it’ll stay balanced
Write an intro paragraph about why this module is really important and then elaborate on the details in the bullet points
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Module 2
Keep your headlines around the same length and it’ll stay balanced
Write an intro paragraph about why this module is really important and then elaborate on the details in the bullet points
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Module 3
Keep your headlines around the same length and it’ll stay balanced
Write an intro paragraph about why this module is really important and then elaborate on the details in the bullet points
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Module 4
Keep your headlines around the same length and it’ll stay balanced
Write an intro paragraph about why this module is really important and then elaborate on the details in the bullet points
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Module 5
Module Title
Write an intro paragraph about why this module is really important and then elaborate on the details in the bullet points
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Module 6
Module Title
Write an intro paragraph about why this module is really important and then elaborate on the details in the bullet points
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Module 7
Module Title
Write an intro paragraph about why this module is really important and then elaborate on the details in the bullet points
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Module 8
Module Title
Write an intro paragraph about why this module is really important and then elaborate on the details in the bullet points
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IMAGINE YOURSELF IN [PAINT A PICTURE OF THE AFTER OF WORKING WITH YOU]
Doors close on Month 00 at midnight
1 payment of $0
6 payments of $0
Don’t take my word for it…
“I have eradicated the words “frumpy” and “ho-hum” from my vocabulary since working with Nancy!”
“I developed an autoimmune disease eight years ago that limits some mobility in my joints, and I have gotten discouraged trying to exercise on my own to increase my mobility. Nancy has taught me exercises and stretches that have helped me regain flexibility and even reach the back of my head to style my hair. This hasn’t happened for years!
I am over 50 and have always been a fairly healthy person with a normal body weight, but I knew I wasn’t living to my fullest potential. Nancy’s ability to ask important questions and listen well to my responses showed me that she connects with me emotionally and understands what motivates me and what discourages me from exercising and thinking more highly of myself than I do. She has helped me develop specific, attainable daily goals that help me have a better view of myself and my abilities, both physically and mentally.”
“I have eradicated the words “frumpy” and “ho-hum” from my vocabulary since working with Nancy! Her ability to speak optimism and encouragement into my life has helped me feel years younger.”
Mair M., Pittsburgh, PA
“I went from life on the couch to 38 pounds lighter and a new outlook on life!”
“Before I met Coach Nancy, I was unable to sit, stand or walk without significant pain. I would experience panic attacks due to the pain when standing in line. It had gotten so bad that I even had to lie down in public places. I had tried physical therapy, pain management, spinal injections, massage therapy, acupuncture, and strong medications. I had to find a trainer to help me lose weight and get strong again.
I went from life on the couch to 38 pounds lighter, with a chiseled physique, and a new outlook on life! I lowered my heart rate, blood pressure, BMI and pain levels in 90 days.
I learned happiness is a by-product of self-improvement. Nancy gave me the accountability I needed along with simple steps to achieve my goals. Her encouragement, compassion and enthusiasm gave me the energy and determination to keep on going even when I didn’t believe in myself. Before I knew it, Nancy’s vision for me became a reality. As my balance, posture and gait dramatically improved, my outlook on life soared! I am forever grateful to Nancy and her knowledgeable, caring demeanor. If you feel beat down and hopeless don’t stay there another day.”
Lee Bastin
Charleroi, PA
“I feel as though I got more focused and more done in the past 3 months than I was able to in the past year. I am in action because I know what action I need to take.”
Kristi Rae, kristirae.ca
“I had my doubts about what value I could gain from just talking to a stranger about my business, but it has been the absolute best decision of my life. Brooke’s ability to pinpoint exactly what I’m trying to communicate (and call me on the things I am avoiding) has been instrumental in bringing me the clarity I need to communicate with my clients. Working with Brooke has made me braver and more confident in my own abilities – she’s helped me transform my fears into strengths that actually define my brand and attract the right clients. As I move forward into a business model of providing writing coach services to others, I’m incredibly glad I have Brooke as a role model. She has a combination of friendliness, professionalism, and solid know-how that I can only hope to emulate.”
Tanya Schofield, tanyaschofield.com
“When I started BBL the only thing I knew for sure was that I want to have my own business. Now I not only know what kind of business I want but also what it takes to set up and run it. BBL helped me to get a clear vision of what I want my business to look like. For me, this is a whole new chapter and I love all the things I’ve learned. What I appreciate the most is that the homework is hands-on and at the end of a module, you get actionable answers/tools to work with and not just blablabla.
When I started BBL the only thing I knew for sure was that I want to have my own business. Now I not only know what kind of business I want but also what it takes to set up and run it. BBL helped me to get a clear vision of what I want my business to look like. For me, this is a whole new chapter and I love all the things I’ve learned. What I appreciate the most is that the homework is hands-on and at the end of a module, you get actionable answers/tools to work with and not just blablabla.
When I started BBL the only thing I knew for sure was that I want to have my own business. Now I not only know what kind of business I want but also what it takes to set up and run it. BBL helped me to get a clear vision of what I want my business to look like. For me, this is a whole new chapter and I love all the things I’ve learned. What I appreciate the most is that the homework is hands-on and at the end of a module, you get actionable answers/tools to work with and not just blablabla.”
Petra Steinacher, petrasteinacher.com
What’s included in the program?
How many sessions / videos / homework modules / whatevers are included?
How long do they get access to everything? Limited time? Lifetime?
Is there any other support they get? Access to you for follow-up? A place to ask questions?
Anything else?
Plus these juicy bonuses
Bonus #1
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Bonus #2
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IMAGINE YOURSELF IN [PAINT A PICTURE OF THE AFTER OF WORKING WITH YOU]
Doors close on Month 00 at midnight
1 payment of $0
6 payments of $0
Want even more proof?
Firstname Lastname
Title, websiteURL.com
Firstname Lastname
Title, websiteURL.com
Firstname Lastname
Title, websiteURL.com
Get some A’s to your Q’s
Is this for me if XXX?
Answer here
How much support do I get with XXX?
Answer here
Will this be open again later?
Answer here
What if it doesn’t work for me?
Answer here
Do you have a refund policy?
Answer here
What if I XXX? Will it still work?
Answer here
lt’s time to trust yourself…
Write a little closing note that includes anything else they might need to hear to make their decision. At this point in the page it’s not about details or features or benefits – it’s about trusting themselves (and your support) to be able to do the work and get the result they want so badly.
IMAGINE YOURSELF IN [PAINT A PICTURE OF THE AFTER OF WORKING WITH YOU]
Doors close on Month 00 at midnight
1 payment of $0
6 payments of $0
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